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#TARGET PRICEWATCHER TV#
Last month we took a look at the top 5 TV brands within the Tweakers Pricewatch. Looking for advice in choosing the right media channels to launch campaigns? Contact your account manager at DPG Technology. Campaigns around Xiaomi, Hisense, and/or TCL could be really successful. The major smaller players offer a lot of opportunities for retailers. Which is why we expect both brands to take even more market share from established names in the coming years.Ĭurrently, the most popular products from the challengers in Pricewatch are the Xiaomi Mi 43-inch TV and the Hisense 50U7QF. So they’ve also got the editors’ attention. Several Hisense models have already been tested by Tweakers’ editorial staff. In Europe, interest seems to be increasing, as we can see with Tweakers’ target group. Worldwide, Xiaomi is still a niche player.Ĭhinese brands Hisense and TCL are now major industry players worldwide. Because it offers a lot of value for your money, the brand is well within Tweakers’ target group. In early 2020, the manufacturer opened one of its western European head offices in The Hague and its first store in Rotterdamin October 2020. Xiaomi is on the rise in Benelux, which is paying off. Toshiba and Salora have maintained a fairly consistent presence while Sharp has seen a significant decline. Newcomer Xiaomi (with televisions in Pricewatch since January 2019) has even managed to triple its per cent of click-throughs. Xiaomi, Hisense, and TCL in particular have significantly expanded their market share in Pricewatch.
There are also major differences in how these different brands perform. These brands account for between five and seven per cent of click-throughs for televisions. On the tail of the top five brands in Pricewatch are ‘major smaller’ players Salora, Xiaomi, Sharp, TCL, Hisense, and Toshiba. But what about the runner-up brands? Will they become leading brands or will they fail? How do you respond to this as a brand or store?
#TARGET PRICEWATCHER SERIES#
In this series about the television market, we’ve mainly looked at the top five brands based on the number of click-throughs in the Tweakers Pricewatch: LG, Samsung, Sony, Philips, and Panasonic.
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